O2O Marketing: The Rise of New Retail in China 🧨

Photo by Lauza Loistl on Unsplash

In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from McKinsey’s China Digital Consumer Tends 2019 report. It implies that over 88% of consumers — especially Gen Z and Millennial consumers — make their purchasing decisions through an omnichannel process — both offline and online.