O2O Marketing: The Rise of New Retail in China 🧨

In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from McKinsey’s China Digital Consumer Tends 2019 report. It implies that over 88% of consumers — especially Gen Z and Millennial consumers — make their purchasing decisions through an omnichannel process — both offline and online.

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Aron Frost

Aron Frost

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On a mission to make meaningful interactions online. I know a thing or two about digital marketing. https://aronfrost.com/ Go Go Go.