K.O.Ls: The what, who, where of influencers in Hong Kong

Image for post
Image for post

What is a K.O.L?

Image for post
Image for post

Why are they so popular?

How to leverage influencers for your brand

Image for post
Image for post

Examples of KOLS in Hong Kong

Lily Wong

Alvin Chan

Moanna Shum

Noel Li

Things to consider before choosing a KOL

- Are they really KOLs?

- Do their demographics of followers overlap with your target audience?

- What exactly is their expertise?

- What can they do for you that you can’t do for yourself?

Written by

On a mission to make meaningful interactions online. I know a thing or two about digital marketing. https://aronfrost.com/ Go Go Go.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store