K.O.Ls: The what, who, where of influencers in Hong Kong

What is a K.O.L?

Why are they so popular?

How to leverage influencers for your brand

Examples of KOLS in Hong Kong

Lily Wong

Alvin Chan

Moanna Shum

Noel Li

Things to consider before choosing a KOL

- Are they really KOLs?

- Do their demographics of followers overlap with your target audience?

- What exactly is their expertise?

- What can they do for you that you can’t do for yourself?

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