How to Perfect Your Product Pages for Conversions

Aron Frost
7 min readJul 20, 2020

How do you get people to convert on your e-commerce site?

Photo by Christian Chen on Unsplash

According to Invesp, in 2020, the average conversion rate of an e-commerce store is 2.86%.

How does your site match up? Better? Worse?

Well, whatever your conversion rate is, if you want to grow your business, you’ll need to focus on increasing this metric.

But where should you start?

Well, the most important page you’ll want to zoom in on is your product page. Either they’ll convert you site visitor or they won’t. Getting someone to your product pages is hard enough as it is. You don’t want to squander your hard work by making a few optimization mistakes.

It’s up to you to create a unique user experience to give your visitor exactly what they want to become a paying customer.

So how do you define a product page with good user experience (UX)? Well, it’s pretty straightforward. Your product page UX should give your visitors the information, reassurance, and motivation to become a customer.

If you want to take your product pages from average to conversion-friendly, you’ll want to hone in on the right conversion rate optimization (CRO) tactics.

Here are 7 tips to perfect your product pages for conversions in 2020.

1. Get Rid of Unnecessary Clutter

Many e-commerce sites overload their product pages with a whack of unnecessary clutter. Oftentimes, site owners aren’t sure what page elements increase conversions.

An example of a clutter-free product page — source:

So they want to include absolutely everything like dense text and over-the-top functionality.

This is a problem.

While it’s important to include the right elements, there is such a thing as too much clutter. Instead, make your pages simple. You don’t want to drown out your call to action, which leads into the next tip…

Aron Frost

On a mission to make meaningful interactions online. I know a thing or two about digital marketing. Go Go Go.