In the China retail market, only 12% of purchasing decisions happen entirely online. This is according to data from McKinsey’s China Digital Consumer Tends 2019 report. It implies that over 88% of consumers — especially Gen Z and Millennial consumers — make their purchasing decisions through an omnichannel process — both offline and online.
Furthermore, these figures highlight why Chinese retailers are quickly adopting O2O marketing. Online and offline purchasing cycles are no longer separate.
Instead, they have merged to form a customer experience-focused “ new retail “.
What is O2O Marketing?
Online to offline (O2O) marketing allows brands to connect with and reach…
How do you get people to convert on your e-commerce site?
According to Invesp, in 2020, the average conversion rate of an e-commerce store is 2.86%.
How does your site match up? Better? Worse?
Well, whatever your conversion rate is, if you want to grow your business, you’ll need to focus on increasing this metric.
But where should you start?
Well, the most important page you’ll want to zoom in on is your product page. Either they’ll convert you site visitor or they won’t. Getting someone to your product pages is hard enough as it is. …
According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020-a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue in Hong Kong. Online marketplaces such as Amazon and Alibaba have thrived despite the economic uncertainty brought about by the COVID-19 pandemic.
While specialist marketplaces such as ASOS continue to invest in brand engagement strategies, large retailers with deep pockets can enter the field with the resources to steal your…
As business organisations around the globe seek to adapt to a post-COVID-19 world, it is increasingly evident that marketing messaging and strategy is a key area in which businesses should develop continually.
Businesses that can quickly adapt their value offerings, processes, and communications to present conditions while keeping their customers at the heart of their operations are the ones that will come out on top in moments of crises. Asian businesses and economies have bounced back from many previous crises, revealing how agile and dynamic they are. …
The COVID-19 pandemic is having a severe impact on many different businesses
But despite the current climate, consumers in home isolation are still spending money.
Indeed, the way business is conducted has changed for the foreseeable future.
Many business owners will cease operating and pray for the end of the pandemic. Yet those who are savvy will take a proactive approach by investing in search engine marketing as a way to drive sales.
How exactly is this shift in search behaviour playing out?
Here are five observable trends and how businesses might be able to take advantage of them.
1. Search insights
For digital marketing agencies, verifying ROI to a customer can often be an uphill struggle. KPIs differ hugely from customer to customer, as they have to align with the goals of individual marketing strategies. Therefore, it could be difficult to demonstrate clearly the ‘progress’ or favourable ROI garnered by the efforts of your agency.
An extensive regular monthly report provides the metrics with which a company can determine both its sales development and the ROI it has added to the bottom line. Data-driven, goal-oriented metrics encourage professionals to remain truthful and hardworking.
Reports should not be perceived as arbitrary records…
When you run a luxury brand, you never want to sacrifice your brand image through failed marketing attempts, yet you need to test different strategies to find a marketing plan that works for you. So, how do you test your marketing strategies without sacrificing the luxury image you have worked so hard to achieve?
Well, here are a few ways you can use digital marketing for your luxury brand without risking your brand image.
Keep the Focus on the Visuals
Digital marketing makes it easy to use visuals in all your advertising to showcase the beauty of your products. No matter what industry your business operates…
Digital marketing is an ever-evolving industry. Consumer habits change; industries rely heavily on precarious market forecasts and trends, and business decisions now revolve around data in order to minimize risk.
Combine those factors with the innovation of day-to-day business operations as well as the transforming way with which consumers interact with a product, and digital marketing is, understandably, constantly adapting.
The same goes for luxury brands.
In the last decade, luxury brands have been hesitant to change — and for good reason. Marketing efforts seemed to work, and customers are usually already in the decision stage of the buyer’s journey. This means that these customers know…
Every year billions of users around the world religiously turn to Google Search for answers. Hong Kong is no exception — with 89% of its 7.46 million population using the internet on a regular basis.
Data released by Google reveals what keywords and queries Hong Kongers have typed into the search engine the most for last year.
So without further ado, let’s dive into the list of the most popular search trends and topics of 2019.
The Hottest Local Trends
- 連登
LIHKG is an online forum, similar to Reddit, for discussing topics in Hong Kong. This communication channel became popular with pro-democratic citizens…
“Social media has had a real and irreversible impact on our lives, both personal and professional. In a marketing context, the priority given to social media continues to grow, as marketers and managers seek to reap the benefits of its unique potential for virality for their own businesses.”
The most unique element of social media has been the ability to create grassroots movements with little money. Gone are the days of hiring expensive marketing firms and publicists in order to spread the message of a brand or individual.
With a simple social media strategy, your small business can share your…
