According to Statista, the revenue of online marketplaces is projected to grow to HK$46 billion in 2020-a staggering 24% year-on-year growth rate. Furthermore, user penetration is expected to climb to 81.5% by 2024. With a projected market value of HK$13 billion. fashion accounts for the largest percentage of eCommerce revenue…

The COVID-19 pandemic is having a severe impact on many different businesses But despite the current climate, consumers in home isolation are still spending money. Indeed, the way business is conducted has changed for the foreseeable future. Many business owners will cease operating and pray for the end of the…

When you run a luxury brand, you never want to sacrifice your brand image through failed marketing attempts, yet you need to test different strategies to find a marketing plan that works for you. …

Digital marketing is an ever-evolving industry. Consumer habits change; industries rely heavily on precarious market forecasts and trends, and business decisions now revolve around data in order to minimize risk. Combine those factors with the innovation of day-to-day business operations as well as the transforming way with which consumers interact…

Every year billions of users around the world religiously turn to Google Search for answers. Hong Kong is no exception — with 89% of its 7.46 million population using the internet on a regular basis. Data released by Google reveals what keywords and queries Hong Kongers have typed into the…

“Social media has had a real and irreversible impact on our lives, both personal and professional. In a marketing context, the priority given to social media continues to grow, as marketers and managers seek to reap the benefits of its unique potential for virality for their own businesses.” The most…